Cover Story Communications

Cover Story Communications Honored with Golden Thinker Award

2012-01-25T13:19:00.000-08:00

We recently received news that we were being honored with a Golden Thinker Award by the North American Precis Syndicate, Inc. (NAPS) for excellence in creative writing and press release placement results!

The Golden Thinker Awards are given each year to individuals who have created feature press releases that have received the most pick-up by America’s newspaper editors.

Our feature press release was written on behalf of Cover Story client Fiesta Dinnerware, the most collected china in the U.S. and best-selling line of The Homer Laughlin China Company. It was titled, “Nostalgia Makes A Comeback,” and offered ideas for creating a feeling of reminiscence while entertaining, or hosting a family gathering or dinner party.

This theme was not only a popular, cultural entertaining trend at the time, but also fit nicely in to Fiesta Dinnerware’s initiatives. In 2011 the American-made dinnerware company celebrated 75 years of making its colorful, iconic dishes. Fiesta is also well-known as a popular collector’s item, passed down from generation to generation.

The feature release received an extraordinary 1,152 placements over the course of one year, a measure of the releases’ success and wide range of reach.

"This article generated results that are well above and beyond what would typically be expected. The award is given to those that are the superstars in Public Relations and for the success that this project achieved, the recognition is well deserved,” said Dorothy York, President of NAPS.

“Although it is an honor to receive this prestigious award, we are equally excited to see the tremendous number of placements and reach we received for our client with the help of NAPS!” said Cover Story founder and president, Danielle Elderkin. “As those within the industry know, the true best award a PR professional can ever receive is seeing a client’s name in print and knowing we helped to get it there. We’re lucky to work with high-caliber clients such as Fiesta, and know their success is our success.”

Danielle founded Cover Story Communications in 2006, and has since grown the company in to an agency specializing in the promotion of consumer home and lifestyle products and services. Cover Story Communications has represented The Homer Laughlin China Company’s Fiesta Dinnerware brand, Tervis, Wendell August Forge, and Arhaus Furniture, among others.

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About Cover Story Communications
Cover Story Communications is a public relations and design agency specializing in the promotion of lifestyle products and services. Our leadership team brings more than fifteen years of expertise in leading lifestyle, home, dining and wellness. Cover Story has established the best media contacts and relationships within the lifestyle sector, and consistently receives placements for clients in the world's most prominent media outlets. For more information on Cover Story Communications, visit www.coverstorycom.com or find us on our social networks: Twitter @Coverstory and Facebook: Cover Story Communications.

About North American Precis Syndicate, Inc.

North American Precis Syndicate, Inc. (NAPS) distributes releases for some of the best and brightest minds in public relations, including Fortune 500 companies, largest national advertisers, 20 largest U.S. PR firms, more than 100 associations and many government agencies. For more information on North American Precis Syndicate, visit www.napsnet.com.

Ubiquinol Sponsors Willner Chemists Event

2011-05-25T07:55:00.000-07:00

In New York June 4? Be sure to stop by the Grand Hyatt Hotel, next to Grand Central Station, from 10 a.m. - 3 p.m. for the Willner Chemists Health Fair and Educational Seminar to celebrate Willner's 100th anniversary. Ubiquinol and Solgar Vitamin & Herbs are sponsoring the event. Check out these links for more information:

www.willner.com

http://events.nydailynews.com/new-york-ny/events/show/188410065-willner-chemists-health-fair-and-educational-seminar

http://events.newyork.cbslocal.com/localevents/event/100/11045-Willner-Chemists-Health-Fair-Educational-Seminar

Mimi's In Pittsburgh Magazine

2011-05-25T07:50:00.000-07:00

Chris Williams, owner of Mimi's Bake Shoppe, is featured in the June issue of Pittsburgh Magazine. Check it out!

Fit, Fun & Fabulous Recipes

2011-05-25T07:45:00.000-07:00

Fit, Fun & Fabulous recently contributed a hot and spicy healthy Mexican meal to Chic Galleria. They liked it so much, we've been asked to become regular contributors! Check out this link for Mojito Chicken, Roasted Corn & Black Bean Salad, and Mexican Chocolate Tofu Pudding. Delish!

Wendell August Ties The Knot

2011-05-09T13:51:00.000-07:00

In NY with Wendell August today to showcase their new Wedding Collection, jewelry and other new items. Had a wonderful visit with The Knot today. Fox News tonight, followed by Good Housekeeping, Lucky magazine, All You magazine, and Country Living tomorrow. (Also squeezed in a great new haircut while in town!)

It's Wedding Season...

2011-05-06T11:40:00.000-07:00

Need a great gift for all your upcoming spring and summer weddings? Check out this segment on the season's hottest gifts, including Fiesta Dinnerware!

Pittsburgh's Best Cupcakes

2011-05-02T09:59:00.000-07:00

WPXI is looking for Pittsburgh's Best Cupcakes -- you know it's Mimi's Bake Shoppe in Cranberry. C'mon and vote!

Wendell August Is Growing

2011-04-26T07:32:00.001-07:00

Wendell August Forge is expanding its capabilities and we're helping to spread the word! The company recently acquired the assets of Old Forge Metals and can now include casting in its product offering.

Ubiquinol Gets Face Time with National Consumer Magazines

2011-04-21T16:28:00.000-07:00

Traveling in NY this week with Dr. Barry and John from Ubiquinol. Meeting with health editors at More, Shape and Whole Living magazines. Also, getting a chance to visit the Whole Living hour on Martha Stewart Radio tomorrow morning. So exciting!

Tell someone you love about Ubiquinol!

Best of the Burgh

2011-04-19T12:44:00.000-07:00

Vote for Mimi's Bake Shoppe as Pittsburgh's best BAKERY in the Pittsburgh Magazine's Best of the Burgh poll. Voting ends Monday, so hurry!

Bridal Guide Visits Fiesta Showroom in NY

2011-04-14T08:52:00.000-07:00

Bridal Guide editor Rachel Jacoby visited the Fiesta showroom in NY this week during the Tabletop Show. Check out photos she posted of our new Marigold on their Facebook page. Thanks, Rachel!

Traditional Home Loves Fiesta

2011-04-14T08:37:00.000-07:00

Traditional Home editor Candace Manroe wrote this blogpost about Fiesta's 75th anniversary. Thanks, Candace!

Greensburg Family Sues Cleveland Indians

2011-03-31T17:48:00.000-07:00

Our client, Alan Perer from the SPK - The Law Firm of Swensen, Perer and Kontos, is representing a family from Greensburg in a case against the Cleveland Indians. Read about the sad story here...and be very careful around inflatable slides!

Women's Small Business Association Conference

2011-03-25T11:50:00.000-07:00

Are you a Pittsburgh entrepreneur? Come to the Women's Small Business Association Pittsburgh Entrepreneur Conference & Trade Show on Friday, April 8. Click here for more info. I'll be one of the panelists discussing marketing. Hope to see you there!

Fiesta 75th Anniversary at Home & Housewares Show

2011-03-06T20:18:00.000-08:00

Had a great time at the Fiesta Dinnerware 75th Anniversary Party tonight at the Home & Housewares Show. So exciting to show off our cake from Charm City Cakes. Everyone kept asking, "Well, where's the cake?" It was so realistic, they thought the "cakes" were actually dishes!

ABC Made in America series

2011-03-02T11:52:00.000-08:00

Not many products are still Made in America. ABC News is starting a series tonight in which they fill an entire house with products that are Made in America and our own Fiesta is one of them! Check it out!

Artichokes and Asparagus

2011-03-02T10:29:00.000-08:00

This month's Cooking with Paula Deen has an article devoted to artichokes and asparagus -- holla! Oh, and Fiesta's famous egg plate is featured on page 15. (Smile)

2011-02-23T09:07:00.000-08:00

Need your help! Please vote for Mimi's Bake Shoppe in Cranberry as the best Bakery and Dessert place in Pittsburgh Magazine's Best Restaurant contest. Voting ends on March 7, so hurry!

Click here to vote!

This takes the cake!

2011-01-28T13:41:00.001-08:00

Visited Charm City Cakes to discuss designs for a client celebration. Kind of surreal visiting the shop after seeing so many episodes of "Ace of Cakes."

Looking forward to a beautifully designed cake for a special celebration!

Fox News Visits Grove City, PA

2011-01-28T13:34:00.000-08:00

What a busy and exciting week! Fox News visited Grove City to film a segment on Wendell August Forge and their amazing comeback after a devastating fire destroyed the company headquarters in March 2010.

Reporter Laura Ingle, producer Ron Ralston and cameraman Michael were so great to work with! Watch Fox News on Friday, February 4 for the segment!

Visit with Better Homes & Gardens

2011-01-28T13:27:00.001-08:00

Last week, we had the pleasure of visiting a chilly Des Moines, IA (-2 degrees!) to meet with 12 editors from Meredith Publications!

We showed new product from Wendell August Forge to editors from Better Homes & Gardens, Cottage Style, Renovation Style, American Patchwork & Quilting, BHG Dream Kitchens & Baths, Traditional Home, and several other special interest publications.

The editors were so gracious and welcoming! Look for new products from Wendell August in many of these publications in the coming months!

We also got a chance to tour the famed Better Homes & Gardens test kitchen -- a moment to remember!

Wendell August Forge in the New York Times!

2010-11-16T12:20:00.000-08:00

http://video.nytimes.com/video/playlist/business/small-business/1194811665308/index.html#1248069334141

WAF on Sunday Business Page

2010-08-26T07:59:00.000-07:00

Check out Wendell August Forge president Will Knecht on Sunday Business Page...

http://kdka.com/video/?cid=109

Children's Community Pediatrics Event at Ross Park Mall

2010-08-26T07:49:00.000-07:00

Children's Community Pediatrics is hosting a free "Get Ready. Get Set. Get Safety-Smart!" event at Ross Park Mall on Saturday, August 28 from 10 a.m. - 3 p.m. Parents are encouraged to bring their kids to learn about about to school health and safety, like nutrition, school bus safety, playground safety, and much more!

Check out the articles in the North Journal and Tribune Review!

http://www.yournorthhills.com/northhillsnews/article/childrens-program-ross-park-mall-raises-awareness-about-safety-health-food

http://www.pittsburghlive.com/x/pittsburghtrib/lifestyles/family/s_696115.html

2010-06-18T07:26:00.000-07:00

Fun blog about the Homer Laughlin China Company!

http://www.examiner.com/examiner/x-702-Home-and-Living-Examiner~y2010m6d18-Best-little-home-products-for-setting-the-table

Blog Posting

2010-06-14T09:06:00.001-07:00

Check out this link to a great blog posting about Wendell August Forge!

http://www.examiner.com/examiner/x-702-Home-and-Living-Examiner~y2010m6d11-Best-little-home-products-for-metalware-serving-and-display

New Clients

2010-04-07T19:56:00.000-07:00

We are so excited to be working with two new clients this week: Wireless Environment and Children's Community Pediatrics (CCP). CCP is through a partnership with an amazing firm, MarketSpace Communications. Lots of activity happening this spring!

Fiesta in Bridal Guide

2010-02-02T08:13:00.001-08:00

Pick up the March issue of Bridal Guide for info on the latest from Fiesta Dinnerware!

Wendell August

2010-02-02T08:11:00.000-08:00

We'd like to welcome Wendell August to our family of clients!

Want to win Fiesta Dinnerware?

2010-01-25T09:10:00.000-08:00

Tell Us Your Fiesta® Story for a Chance to Win the New 2010 Color Before Anyone Else Has the Opportunity to Purchase It!

Attention all Fiesta® Fans & Enthusiasts! Tell us your story about your Fiesta Dinnerware collection and you could win two sets of the new color for 2010 – before it’s available in stores to the public!

We are very interested to hear your family’s love of Fiesta. Is Fiesta a generational love where grandmother’s set has been passed down from your mom, down to you? Does Fiesta hold a warm spot for you? Did you grow up with having a favorite color at grandma’s dinner table, as so many we hear have? Have an interesting story about why you started collecting Fiesta? We’d love to hear from you!

Get your story to us by March 20th. On March 30th, twenty-five (25) winners with the best stories will be awarded two (2) place settings of dinnerware each – in the new color; due to ship on June 15, two weeks prior to most retail availability! For those who want to be “in the know,” this is your chance to have the new color before anyone else!

Send us your story in 200 words or less, along with photos if available. Don’t forget to include your name, address, phone number, and email address so we can contact you. Please visit www.homerlaughlin.com for details on entering the contest. Remember, the deadline is March 20, so hurry and get your stories in!

By submitting your story, you agree that The Homer Laughlin China Company™ may use your story in any future promotional materials, such as ads, press releases, brochures, Web content, etc. Winners will be posted to www.homerlaughlin.com along with stories, first name, city, and state (i.e. Marilyn C., St. Louis, MO).

Enter contest here!

Fiesta time!!

2009-12-17T15:30:00.000-08:00

Check out the April 2010 issues of Every Day with Rachel Ray and Redbook to learn about the latest from The Homer Laughlin China Company, makers of Fiesta Dinnerware!

Networking

2009-12-17T15:27:00.000-08:00

"Never underestimate the power of networking and word-of-mouth," a wise client reminded me last week.

Know any great CEOs?

2009-12-10T18:59:00.000-08:00

Pittsburgh Business Times is accepting nominations for the Diamond Awards -- honoring the region's best CEOs. Deadline is January 9.
pittsburgh.bizjournals.com/pittsburgh/nomination/2231

Cutest Holiday Pet Contest

2009-12-08T19:57:00.000-08:00

www.gadzoo.com/PostGazette/pets.aspx

Ho ho ho! Enter your pet in the holiday pet contest!

2009-12-07T18:58:00.000-08:00

Cover Story has redesigned our Web site! Please visit us at www.coverstorycom.com