We recently received news that we were being honored with a Golden Thinker Award by the North American Precis Syndicate, Inc. (NAPS) for excellence in creative writing and press release placement results!
The Golden Thinker Awards are given each year to individuals who have created feature press releases that have received the most pick-up by America’s newspaper editors.
Our feature press release was written on behalf of Cover Story client Fiesta Dinnerware, the most collected china in the U.S. and best-selling line of The Homer Laughlin China Company. It was titled, “Nostalgia Makes A Comeback,” and offered ideas for creating a feeling of reminiscence while entertaining, or hosting a family gathering or dinner party.
This theme was not only a popular, cultural entertaining trend at the time, but also fit nicely in to Fiesta Dinnerware’s initiatives. In 2011 the American-made dinnerware company celebrated 75 years of making its colorful, iconic dishes. Fiesta is also well-known as a popular collector’s item, passed down from generation to generation.
The feature release received an extraordinary 1,152 placements over the course of one year, a measure of the releases’ success and wide range of reach.
"This article generated results that are well above and beyond what would typically be expected. The award is given to those that are the superstars in Public Relations and for the success that this project achieved, the recognition is well deserved,” said Dorothy York, President of NAPS.
“Although it is an honor to receive this prestigious award, we are equally excited to see the tremendous number of placements and reach we received for our client with the help of NAPS!” said Cover Story founder and president, Danielle Elderkin. “As those within the industry know, the true best award a PR professional can ever receive is seeing a client’s name in print and knowing we helped to get it there. We’re lucky to work with high-caliber clients such as Fiesta, and know their success is our success.”
Danielle founded Cover Story Communications in 2006, and has since grown the company in to an agency specializing in the promotion of consumer home and lifestyle products and services. Cover Story Communications has represented The Homer Laughlin China Company’s Fiesta Dinnerware brand, Tervis, Wendell August Forge, and Arhaus Furniture, among others.
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About Cover Story Communications
Cover Story Communications is a public relations and design agency specializing in the promotion of lifestyle products and services. Our leadership team brings more than fifteen years of expertise in leading lifestyle, home, dining and wellness. Cover Story has established the best media contacts and relationships within the lifestyle sector, and consistently receives placements for clients in the world's most prominent media outlets. For more information on Cover Story Communications, visit www.coverstorycom.com or find us on our social networks: Twitter @Coverstory and Facebook: Cover Story Communications.
About North American Precis Syndicate, Inc.
North American Precis Syndicate, Inc. (NAPS) distributes releases for some of the best and brightest minds in public relations, including Fortune 500 companies, largest national advertisers, 20 largest U.S. PR firms, more than 100 associations and many government agencies. For more information on North American Precis Syndicate, visit www.napsnet.com.
